tony hipchest
07-14-2007, 04:08 PM
...and oddly enough, potentially puts him in a marketting stratosphere of l. james, t. woods, m. jordan, p. manning, and positions himself to be like j. montana and j. nicklaus post retirement.
http://sports.espn.go.com/rpm/columns/story?seriesId=2&columnist=newton_david&id=2935390
With Bud out of the picture, sky's the limit for Dale Jr.
JOILIET, Ill. -- Dale Earnhardt Jr. positioned himself on the podium last weekend at Daytona International Speedway to announce a new personal services contract with adidas.
A few weeks earlier, he positioned himself for a similar announcement with Sony.
Soon, he will position himself to announce a primary sponsor for his new team at Hendrick Motorsports that won't include the name Budweiser -- the brewery that has been his image the past eight years.
Ultimately, NASCAR's most popular driver could be in position to take his name and branding to a level inside and outside the boundaries of the United States that nobody in this sport has achieved.
"The domestic sky is the limit," said David Carter, the executive director of the University of Southern California Sports Business Institute.
"If he continues to stay out of trouble and continues to represent himself well and his new team well ... he may come out of this being one of the shining stars in the country a really long time."
Separating from Budweiser might be key to helping Earnhardt reach the next level of marketing success, particularly if he aligns himself with a soft drink company such as Pepsi as sources have indicated could happen.
...
Davidson is encouraged to see a NASCAR figure aligning with international sponsors the way Tiger Woods and Peyton Manning -- top stars in other sports -- have.
"He's one of those special drivers that have the ability to attract people beyond just NASCAR fans," he said. "He's now setting himself up with relationships where he'll have a bigger stage that he can connect with people on.
"It's good for him. It's good for the sport."
see link for rest of a long but informative story that gives some good insight on the marketting of atheletes and personalities.
http://sports.espn.go.com/rpm/columns/story?seriesId=2&columnist=newton_david&id=2935390
With Bud out of the picture, sky's the limit for Dale Jr.
JOILIET, Ill. -- Dale Earnhardt Jr. positioned himself on the podium last weekend at Daytona International Speedway to announce a new personal services contract with adidas.
A few weeks earlier, he positioned himself for a similar announcement with Sony.
Soon, he will position himself to announce a primary sponsor for his new team at Hendrick Motorsports that won't include the name Budweiser -- the brewery that has been his image the past eight years.
Ultimately, NASCAR's most popular driver could be in position to take his name and branding to a level inside and outside the boundaries of the United States that nobody in this sport has achieved.
"The domestic sky is the limit," said David Carter, the executive director of the University of Southern California Sports Business Institute.
"If he continues to stay out of trouble and continues to represent himself well and his new team well ... he may come out of this being one of the shining stars in the country a really long time."
Separating from Budweiser might be key to helping Earnhardt reach the next level of marketing success, particularly if he aligns himself with a soft drink company such as Pepsi as sources have indicated could happen.
...
Davidson is encouraged to see a NASCAR figure aligning with international sponsors the way Tiger Woods and Peyton Manning -- top stars in other sports -- have.
"He's one of those special drivers that have the ability to attract people beyond just NASCAR fans," he said. "He's now setting himself up with relationships where he'll have a bigger stage that he can connect with people on.
"It's good for him. It's good for the sport."
see link for rest of a long but informative story that gives some good insight on the marketting of atheletes and personalities.