View Full Version : Toyota Agrees to NFL "Request" To Edit Head Injury Commecial

Atlanta Dan
01-20-2011, 12:43 PM
Anyone else remember the Toyota commercial that ran this fall where Mom feels better about her son playing football now that Toyota has technology to measure the impact of head injuries?

I assumed the NFL was not thrilled about having commercials run during its games that discussed the possibiity of football causing brain damage

Looks like that was the case and that the NFL has told Toyota to fix the ad

NFL has Toyota TV commercial edited due to 'unfair' portrayal

Toyota has edited a television commercial about research into head injuries at the request of the NFL to get rid of footage of a helmet-to-helmet collision.

The carmaker launched a series of commercials in November called "Ideas for Good," which show how Toyota technology is being used in other industries to benefit society. Wake Forest University is using Toyota's Total Human Model for Safety software to analyze football injuries.

The Toyota software has been used to study the effects of car crashes on victims. Wake Forest is using it to find ways to prevent and treat head injuries and create safer football helmets.

Toyota spokeswoman Zoe Zeigler confirmed Wednesday that the commercial was edited at the NFL's request, and said that imagery of a helmet-helmet collision was taken out. She said the players in the footage were not pros.


NFL has some serious power when it tells advertisers what they should say and the advertisers listen:chuckle:

01-20-2011, 12:54 PM
This is because Riddell is owned by the NFL. Its about money, and NFL refuses to lose money from colleges and other leagues not buying Riddell helmets because the comercial might make peopl realize there are safer helmets.

Atlanta Dan
01-22-2011, 08:30 AM
New York Times article confirms Toyota brought the hammer down on Toyota

The N.F.L. demanded that Toyota alter the 30 second commercial, and Toyota promptly did.

Now, the commercial — which originally ran last November but is now running in its edited form — has the mother worrying instead “about my son playing sports.” The helmet collision has been removed.

A spokeswoman for Toyota Motor Sales U.S.A., Zoe Ziegler, said in an interview that the changes were made at the N.F.L.’s insistence. If Toyota did not change the ad, she said, the league had threatened to curtail or end the carmaker’s ability to advertise during games.


That is some serious flexing of power to be able to tell Toyota to fix its ad