Mendenhall plans to sue endorser for dropping him
 

Two months after Champion athletic gear dropped Rashard Mendenhall as an endorser in the wake of his comments about Osama Bin Laden’s death, the Steelers running back has decided to sue the company.

Darren Rovell of CNBC reports Mendenhall plans to sue HanesBrand, the parent company for Champion.

http://profootballtalk.nbcsports.com...-sue-champion/

Yeah - that will work out well:banging:

Mendenhall needs to remember the first rule of holes- when you are in one, quit digging

You would think the agents for players such as Mendenall and Harrison would provide some counseling for what they are getting paid, but I guess not :noidea:

Re: Mendenhall plans to sue endorser for dropping him
 

Some people never know when to let dead dogs lie. Quess his college education didn't do him any good.:banging:

Re: Mendenhall plans to sue endorser for dropping him
 

From Mendenhal's comments, it seems like he's saying that he doesn't think 9/11 was a regular terrorist attack, rather an inside job or done with inside help. So if he doesn't think Bin Laden was actually involved then I could see why he wouldn't cheer his death. I'm not saying I'm a 9/11 "truther" but there is overwhelming evidence that it was not a regular terrorist attack. So why should voicing your alternative opinion cost you a sponsorship?

Re: Mendenhall plans to sue endorser for dropping him
 

please show me the evidence because im extremly eager to hear this. as for the sponsor, they can chose who they want to represent there company and who they do not want

Re: Mendenhall plans to sue endorser for dropping him
 

Why should cheating on your wife cost you your sponsorships, since that presumably is a matter between the husband and wife - ask Tiger Woods how that has worked out with regard to the much more significant sponsorship deals he lost after his infidelities were disclosed

Athletes lose sponsorships for the same reason they obtain them - because companies want to be associated with an image.

Mendenhall has a right to say what he wants and businesses have a right to not want to be associated. let alone pay $$, with someone who makes statements that are unpopular.

As far as the "overwhelming" evidence this was not a terrorist attack, public opinion disagrees - whether you think it is right, Hanes has to deal with the opinion of the public to which it is selling its products

It's nothing personal - it's strictly business

Re: Mendenhall plans to sue endorser for dropping him
 

You said it yourself. His alternative opinion. A consumer products company pays an endorser to represent their brand to appeal to the most people possible. An alternative opinion on a controversial topic impacts negatively on their targeted customer base. It's simple math. Why pay someone to alienate your customers?

BTW. He has no chance of winning this lawsuit. Even more, I'm sure the company was smart enough to have language in the contract that nullifies it for pretty much anything they deem as negative.

Re: Mendenhall plans to sue endorser for dropping him
 

You're exactly right. As Andre Aggassi used to say ... image is everything.
There's a reason why guys like Tiger (as you stated), Ben, Kobe Bryant, and Mendy lost endorsement deals ... companies didn't want their name associated with an athlete's tarnished image.

I don't know anything about the lawsuit. If he's suing for money that's owed to him, that's one thing. But if he's suing simply because they dropped him, yeah, good luck with that, Mendy. :coffee:

Re: Mendenhall plans to sue endorser for dropping him
 

Watch the documentary Loose Change in YouTube

Re: Mendenhall plans to sue endorser for dropping him
 

Yep

The contract did allow for circumstances under which the it could be dropped, including if Mendenhall…

“commits or is arrested for any crime or becomes involved in any situation or occurrence tending to bring Mendenhall into public disrepute, contempt, scandal or ridicule, or tending to shock, insult or offend the majority of the consuming public.”

http://www.sportsgrid.com/nfl/rashar...sues-champion/

Regardless of their alleged merit, IMO Mendenhall's 9-11 coments pretty clearly offended the majority of the consuming public unless Hanes plans to feature Mendenhall in a marketing campaign in Afghanistan or Pakistan

Whomever Mendenall hired to file this lawsuit must have obtained his law degree in exchange for mailing in cereal box tops

Re: Mendenhall plans to sue endorser for dropping him
 

Good God - not this again!! :doh: I assume you've been watching Youtube videos with Thumper?