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Vis 05-15-2013 11:28 AM

Fitch the Homeless
 
A Los Angeles filmmaker has garnered more than half a million views on YouTube in just two days for his effort to show up clothing manufacturers Abercrombie & Fitch while doing some charity work.

Greg Karber told KNBC-TV on Tuesday that his “Fitch the homeless” campaign began after comments made in 2006 by the company’s chief executive officer, Mike Jeffries, recently resurfaced as part of an article on the company’s sizing policy.

“We go after the cool kids,” Jeffries told Salon magazine. “We go after the attractive all-American kid with a great attitude and a lot of friends.” Jeffries went on to admit without regret that Abercrombie’s policies were exclusionary.

More recently, Business Insider reported that the company refuses to offer XL and XXL-sized clothing to women for the same reason.

“Someone posted, somewhere on the Internet, that, ‘Don’t worry, karma would catch up to this guy,’” Karber told the station. “I just thought, ‘That was so silly. He was one of the largest retail CEOs … Karma’s never gonna catch up to this guy. But maybe I can do something to make karma catch up to him.’”

In the video, Karber visits a local Goodwill store and eventually finds Abercrombie clothes after asking to be directed to “the douchebag session.” He then heads to the “Skid Row” area in East Los Angeles to distribute the clothes to the local homeless population.

“At first, people were reluctant to accept the clothes,” he says. “Perhaps they were afraid of being perceived as narcissistic date-rapists.”

Karber’s short film, posted on Monday, can be seen below.

http://www.youtube.com/watch?v=O95DBxnXiSo

Buddha Bus 05-15-2013 11:30 AM

Re: Fitch the Homeless
 
Beauty! :rofl:

steelax04 05-15-2013 01:47 PM

Re: Fitch the Homeless
 
I used to wear A&F clothes years ago... when they were actually sized well and made with a bit of quality. In fact, I still have a few shirts and shorts that are over 10 years old because they were just made that well. Now, it's all crap that falls apart or is two sizes too small.

fer522 05-15-2013 04:37 PM

Re: Fitch the Homeless
 
That Guy is one ugly looking mother fucker

Vis 05-15-2013 05:30 PM

Re: Fitch the Homeless
 
Quote:

Originally Posted by Buddha Bus (Post 1117943)
Beauty! :rofl:

ok, we're sending you in. Don't bathe or shave or comb for a month. Wear torn jeans and t-shirt you bury in the back yard for a week. Walk into your local store, take your time browsing then grab the t-shirt with the most prominent name on the front and pull out a balled up, damp $100 bill to pay for it. Let us know how it goes.

http://www.youtube.com/watch?v=V-OYKd8SVrI

Buddha Bus 05-15-2013 05:36 PM

Re: Fitch the Homeless
 
Quote:

Originally Posted by Vis (Post 1118063)
ok, we're sending you in. Don't bathe or shave or comb for a month. Wear torn jeans and t-shirt you bury in the back yard for a week. Walk into your local store, take your time browsing then grab the t-shirt with the most prominent name on the front and pull out a balled up, damp $100 bill to pay for it. Let us know how it goes.

http://www.youtube.com/watch?v=V-OYKd8SVrI

No way! I'd never wear that trendy, herd following bullshit. Besides, I'm a fat dude and an A&B t-shirt would look like an undersized toddler's shirt on me. But I have to admit, walking into an A&B store and looking like that mental picture would be funny as shit.


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