What kind of message does it send?
What kind of message do you think it sends to the Steelers FO, Coaches and Players that their arch rival is going to the Super Bowl? I think that in some way, it's a good thing, in that it may light a fire under them. They have already made comments about changes and I think that this will only intensify that position. It's like how the Yankees must feel when the Red Sox go to the World Series. It's a different feeling when it hits close to home versus two random teams.
I'm not saying that it's a huge deal, but perhaps just one more thing that aligns to make a perfect offseason storm for change in 2013.