Re: What kind of message does it send?
Having a successful rival is definitely a plus. It's a big motivator to make yourself better. While SB's are the goal, getting them each year isn't realistic. Getting the chance to punch a rival in the face twice a year is something different.
OK, we won a game yesterday. If we win today, it's called "two in a row". And if we win again tomorrow, it's called a "winning streak"... It has happened before!