one of the key components of managing personnel is knowing your people...and knowing their "buttons"....
All people are individuals and need motivated slightly (or not so slightly) differently. this is a basic tenant of management, one that a majority of managers just dont get.
Cowher gets it.
Some players need kicked hard...some players need stroked....Cowher manages them as individuals and also employs group motivational techniques...
When he retires...he should seriously write a book...