As should probably every coach. These guys can't even watch the Super Bowl if they aren't in it, so you expect them to go, or buy tickets for their family? Sorry you lost the AFC Champioship at home again Bill, but me and the kids are going to the Super Bowl. That aint happening. Of course they are reselling. But much like tickets for the Rolling Stones, just don't get caught reselling at more than a small % of the face value(ahem ahem states for record that he has only ever bought scalped tickets and never sold them).