Georges Laraque said it best when it comes to the NHL marketing the sport overseas....
"Spending money to go play in Europe is not doing anything for the NHL in the United States," Laraque said. "We're talking about wanting a bigger market for hockey in the U.S. What are we going to accomplish by going to Europe? What are we doing? The league needs to do better work to make the game popular in the U.S."
Sid can only score so many highlights goals and do so many commericals in order to try and sell the sport in the states. I blame the NHL. When you have the World Poker Tournament receiving better ratings than your average NHL game, your in trouble.
It's nice to see a great sport like hockey get some attention from Rome. The majority of the time ESPN absolutely blows when it comes to covering the NHL.