Re: Papa John's to offer Cleveland residents 23-cent pizzas
It was ridiculous. I drove by 5-6 Papa John's places, and people were waiting as long as 3 hours for a pie. There were hundreds of people at every location. PJ donated everything to charity, so it's a write-off, but they did lose that days worth of business. My guess is that they will reap the long-term benefits from this move, since it was, at minimum, a HUGE advertising coup. My girlfriend is a TV reporter, and she did 4 separate hits from Papa John's that day, all of them lasting at least 3-4 minutes. You can't buy that kind of bang for your buck.
Still, the people who waited were retarded. Even welfare recipients time is more valuable. 3 hours to save 8 bucks? No way...
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