Well, its not like the papermarts are like walmarts, there are just a few. The dude had no reason to lie to me & he didn't hesitate to answer my question.
The "pittsburgh" writing on it is just like the "pittsburgh" writing (same font & size) that was on the yellow foam cowboy hats that I had bought from Giant Eagle back in the 2005 superbowl season (same one Hines Ward wore in the victory parade).... I just happened to see them one day at Giant Eagle, didn't see them ever again, I had bought two... and I don't see anybody wearing them either.
I'm curious to go there just to see what other cool & unique Steelers or "Pittsburgh" stuff they have there.