Re: hater alert!
If the Steelers sold those rights to Pepsi they'd be in violation of their contract with Coca-Cola and would more than likley be sued.
However, soda marketing is very copy-cat so I wouldn't be surprised if Coca-Cola sometime within the next 6 months does the same thing with the teams that they are contracted with.
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Congrats to the 2009 Stanley Cup Champion Pittsburgh Penguins
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