September 18, 2009, 6:00 am
Help Name the Cowboys’ Stadium
By Toni Monkovic
Jerry Jones has been unable to sell naming rights to his new stadium because of the recession.
The building needs a name, or at least a nickname.
Jones has proved to be a team player, helping countless opposing franchises by not winning a playoff game since 1996, so we ask readers to help him in return by sending suggestions in the comments section. Maybe we can settle on a nickname by Sunday night, when the Cowboys host their first regular-season game in the stadium, against the Giants.
When we held a similar contest in 2008 on Tony Romo headlines, the Giants proceeded to upset Dallas, Green Bay and New England to win the Super Bowl.
Matt Mosley wrote about the stadium for ESPN, and the headline says, “A Tribute to Excess.” But the article is more upbeat:
Jones could have saved himself some money by staying in the aging Texas Stadium, but that would’ve been way too safe for the former wildcatter from Arkansas. It was his vision to build the greatest stadium in the world — and he just might have pulled it off.
A few snippets from the article:
*Celine Dion played a role in the creation of the giant videoboard (although she not yet reached it with a punt).
*The players enter the field through a bar.
*The $29 Party Pass allows an additional 20,000 fans to have standing-room only tickets, swelling capacity to 100,000.
*”Until you see it in person, you can’t truly appreciate JerryVision,” Mosley writes.
Nicolai Ouroussoff, the architecture critic for The Times, was less impressed:
With a $1.15 billion price tag and a flying saucer-like form, the stadium’s design mercifully avoids the aw-shucks, small-town look that has become common in many American stadiums over the years. There’s no brick cladding, no fake wrought ironwork, no infantilizing theme restaurants that seem as if they had been commissioned by Uncle Walt for the Happiest Place on Earth.
Still, Cowboys Stadium suffers from its own form of nostalgia: its enormous retractable roof, acres of parking and cavernous interiors are straight out of Eisenhower’s America, with its embrace of car culture and a grandiose, bigger-is-better mentality. The result is a somewhat crude reworking of old ideas, one that looks especially unoriginal w
hen compared with the sophisticated and often dazzling stadiums that have been built in Europe and the Far East over the last few years. Worse for fans, its lounges and concourses are so sprawling that I suspect more than a few spectators will get lost and miss the second-half kickoff.
In July, Richard Sandomir of The Times toured the stadium with Jones, who said:
“I could have built this for $850 million. And it would have been a fabulous place to play football. But this was such an opportunity for the ‘wow factor.’ “