Originally Posted by Atlanta Dan
Athletes lose sponsorships for the same reason they obtain them - because companies want to be associated with an image.
You're exactly right. As Andre Aggassi used to say ... image is everything.
There's a reason why guys like Tiger (as you stated), Ben, Kobe Bryant, and Mendy lost endorsement deals ... companies didn't want their name associated with an athlete's tarnished image.
I don't know anything about the lawsuit. If he's suing for money that's owed to him, that's one thing. But if he's suing simply because they dropped him, yeah, good luck with that, Mendy.