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Old 10-22-2007, 11:18 PM   #1
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Default NFL new logo

NFL to revamp shield with redesigned logo
http://www.usatoday.com/sports/footb...d-change_N.htm



By Michael McCarthy, USA TODAY
NEW YORK ? The National Football League is launching a makeover of its red, white and blue "NFL Shield" logo that adorns everything from player jerseys to fan T-shirts and hats.
The league is creating a leaner, meaner version of the iconic logo that will debut at the NFL draft in April, 2008. The revamped shield will be slightly taller and thinner, with a new football, fewer stars and darker colors, says Lisa Baird, the NFL's senior vice president of marketing. The redesign marks the first changes to the shield since 1980.

At the NFL's annual meeting this spring, commissioner Roger Goodell talked about the NFL Shield as the "envy of the sports world." The league has been careful to make an "evolutionary, not a radical change," says Baird.

?The new shield features eight stars (representing the eight AFC and NFC divisions) vs. 25 on the current logo. Why 25? It's a mystery. After researching the shield's origins, the designers could find no reason for 25 stars, says Jaime Weston, director of brand and creative operations. The shield logo was first used around 1940, two decades after the NFL's founding in 1920.

? The football at the center has been redesigned to resemble the ball atop the Vince Lombardi championship trophy, says Baird. It replaces the old-fashioned pigskin nicknamed the "Hamburger" inside league offices.

?NFL vendors will probably thank the league for switching to fewer stars. Some vendors, without permission, have used fewer stars rather than shoehorning 25 tiny stars into smaller shields on hats and T-shirts.

Tinkering with one of the country's most powerful and ubiquitous sports brands will be a risky and expensive business. NFL sponsors such as Reebok, Riddell, Wilson and EA Sports will have to switch shields on everything from uniforms (players wear three logos at the neck and waistlines and on the helmet) and licensed merchandise to the official "Duke" game ball and Madden video game. Even groundskeepers will have to adopt the new shield at NFL stadiums.

But Baird believes the cleaner, more modern symbol will "pop" better during TV telecasts. The less-busy logo will also show up better on "third screens" increasingly used by sports fans: cellphones, laptops, iPods and PDAs
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Old 10-22-2007, 11:24 PM   #2
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Default Re: NFL new logo

I dunno - it looks more "retro" than "modern" to me, but I like it.
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Old 10-22-2007, 11:41 PM   #3
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Default Re: NFL new logo

Can you believe Im just knew this today?...
I like it a lot, its cleaner, maybe it looks more "retro" because the font...
but i think it looks good!..
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Old 10-22-2007, 11:44 PM   #4
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Default Re: NFL new logo

I agree, this looks a lot cleaner and sharper. you can to better then they can though! you should have made the new logo.
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Old 10-22-2007, 11:53 PM   #5
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Default Re: NFL new logo

Quote:
Originally Posted by Borski View Post
I agree, this looks a lot cleaner and sharper. you can to better then they can though! you should have made the new logo.
LOL... . I wonder how much the NFL paid for redesign this logo...
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Old 10-23-2007, 12:03 AM   #6
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Default Re: NFL new logo

Alot. I just realized something, could the 4 stars on each side represent the 4 divisions from each conference, or is it a coincidence.
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Old 10-23-2007, 12:11 AM   #7
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Default Re: NFL new logo

Quote:
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I just realized something, could the 4 stars on each side represent the 4 divisions from each conference, or is it a coincidence.
Yep, that's what they mean:

Quote:
The new shield features eight stars (representing the eight AFC and NFC divisions) vs. 25 on the current logo. Why 25? It's a mystery. After researching the shield's origins, the designers could find no reason for 25 stars, says Jaime Weston, director of brand and creative operations. The shield logo was first used around 1940, two decades after the NFL's founding in 1920.
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Old 10-23-2007, 12:16 AM   #8
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Default Re: NFL new logo

I guess I could of read the article...lol
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Old 10-23-2007, 09:34 AM   #9
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Default Re: NFL new logo

Thanks for sharing. Good to know.
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Old 10-23-2007, 09:36 AM   #10
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Default Re: NFL new logo

Cool.
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