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Old 01-31-2009, 06:19 PM   #1
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Default Still No Bargains in Super Bowl Ticket Shopping

Still No Bargains in Super Bowl Ticket Shopping

TAMPA, Fla. — Ticket prices for the Super Bowl are weathering the economic storm. Late Saturday morning, Ace Ticket founder and chief executive Jim Holzman said that the average re-selling price for the most common Super Bowl ticket, marked at $800, was $1,700. There had been speculation a couple of days ago that the resale price would drop to the face value a day or two before the Super Bowl, but it has not happened.

Holzman said the values had fluctuated wildly, spiking at $2,200 last week and dropping as low as $1,400 a few days ago.

“People see the market go down, and what happens is that it creates a couple of planeloads of people coming down to take advantage,” Holzman said. “But if too many of them come, they spike up again.”

That appears to be what has happened here. Holzman expects the makeup of the crowd during Sunday’s game to be different than usual. Typically, he said, a Super Bowl crowd is divided relatively evenly into four factions: corporate customers, neutral hard-core N.F.L. fans, fans of one team and fans of the other.

But he said he believed the economy has shrunk the number of corporate customers and neutral football fans, their tickets being gobbled up by fans of the Steelers (especially) and Cardinals.

“It’ll be a great crowd and a great environment,” Holzman said.

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