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Old 01-30-2014, 10:48 PM   #1
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Default California drought: Clock ticking on 17 communities' water supply

100 day supply and they're still operating on "voluntary" measures ? idiots are probably still filling their pools and watering the golf courses ...



Quote:
Gov. Jerry Brown met with Southern California water managers Thursday to plan further responses to the state’s worst drought on record. The latest sign of its severity was this week’s announcement from California’s Department of Public Health that at least 17 of the state’s rural communities are in danger of running out of water within 100 days.



Governor Brown declared a drought emergency two weeks ago and called for voluntary 20 percent conservation measures. On Thursday he dispensed tips to Los Angeles area residents: "Don't flush more than you have to, don't shower longer than you need to, and turn the water off when you're shaving or brushing your teeth.”
But, say experts, this water emergency is just one more sign of more extreme water challenges to come and requires broader and more far-ranging strategies.


The water emergency highlighted by the ticking clock on these 17 rural communities is “simultaneously painfully local and thoroughly global,” says David Cassuto, a professor at Pace Law School.
“Each affected city will have to adapt its conservation measures to its particular geography. Some towns can drill extra wells, some can impose draconian conservation measures, and some have no easy answers at all and will have to seek emergency help from elsewhere,” he says via e-mail.
These local emergencies underscore the national emergency of a worsening water shortage virtually everywhere, he says, and “the national emergency is but a microcosm of a looming global disaster.”
California’s economy stands to suffer, points out Jay Lund, director of the Center for Watershed Sciences at UC Davis. A third of the nation’s crops are produced in California’s Central Valley, with some nine million acres under irrigation. “We might see half a million acres go fallow in this drought,” he says, with thousands of jobs lost as a result.
We are currently seeing new droughts that stretch our ability to cope, given infrastructure that was built for a climate with fewer weather, and precipitation, extremes, says John Sabo, an ecologist and associate professor at Arizona State University who specializes in sustainability. As individuals, “we need to readjust our attitudes and refocus our lifestyle to embrace the reality of deep drought,” he says via e-mail.
“This means changing how we vote to invest in water efficiency projects. Water reuse and desalinization projects should be more carefully considered as parts of an integrated solution. At home, every drop counts,” he writes, adding that government incentives to replace turf and water inefficient appliances are also valuable.
Individuals cannot solve this problem alone, agrees Christiana Peppard, author of the recently published “Just Water” and a professor at Fordham University in New York. “It's a structural, systemic, societal issue – and so California has to get clear, fast, on what kinds of uses are renewable or not.”
This must be done at a range of levels: local, municipal, county, state, and region, she says via e-mail, adding that “water is no respecter of boundaries or human desires.”
In the 20th century, says Professor Peppard, “we made water work for us, partly on the assumption that supply was unending. In the 21st century, we have to focus on water as a finite, scarce resource – and learn to work with it.”
Water determines the fate of civilizations, she says, adding, “not the reverse.”
“This drought is different both in degree and in kind,” she says. The implications are “clear, present, and unavoidable.”
“Water wonks have known this for a long time,” she says, adding, “just as many Californians realized they were in a drought long before the governor declared it.”
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Old 01-31-2014, 03:25 AM   #2
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Default Re: California drought: Clock ticking on 17 communities' water supply

to may people live in California, just think of all the water wasted on keeping grass green.
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Old 01-31-2014, 07:26 AM   #3
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Default Re: California drought: Clock ticking on 17 communities' water supply

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to may people live in California, just think of all the water wasted on keeping grass green.
We're only allowed to water our grass on certain days.

But, Yes, there is indeed a ton of waste.
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Old 01-31-2014, 01:11 PM   #4
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Default Re: California drought: Clock ticking on 17 communities' water supply

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We're only allowed to water our grass on certain days.

But, Yes, there is indeed a ton of waste.
we went through a drought in the Atlanta area that hit hard in the mid 2000 at least in my county grass and washing a car at your residents was not allowed.
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Old 01-31-2014, 01:24 PM   #5
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Default Re: California drought: Clock ticking on 17 communities' water supply

Here's an interesting study that was done on the most effective ways to get people to conserve energy:

Peer Pressure Best Motivator When it comes to Energy Saving, Psychologists Tell House Panel

Quote:
When it comes to persuading people to conserve energy, the message "everybody else is doing it" works better than trying to appeal to people's sense of social responsibility, desire to save money or even to their hope of safeguarding the earth for future generations.

In addition, it's important to understand the different ways ambivalent and unambivalent people process information.

Those were among the messages delivered today by two psychologists who testified before the House Science and Technology subcommittee on research and science education regarding the contribution of the social sciences to the nation's energy challenge.

Robert B. Cialdini, PhD, regents' professor of psychology and marketing at Arizona State University, referred to several studies he has conducted in environmental contexts (i.e., home energy conservation, household recycling and hotel conservation efforts). In one study, Cialdini and a colleague conducted a survey to learn how the perception of what most people do in a situation can influence energy conservation decisions.

"Our survey of nearly 2,500 Californians showed that those who thought their neighbors were conserving were more likely to conserve themselves," Cialdini said in written testimony.

In a follow-up, the researchers placed door hangers on the doors of San Diego-area residents once a week for a month. The hangers carried one of four messages, informing residents that 1, they could save money by conserving energy; 2, they could save the earth's resources by conserving energy; 3, they could be socially responsible citizens by conserving energy, or 4, the majority of their neighbors tried regularly to conserve energy. They also included a control group of residents whose door hanger simply urged energy conservation but with no rationale.

"Even though our prior survey indicated that residents felt that they would be least influenced by information regarding their neighbors' energy usage, this was the only type of door hanger information that led to significantly decreased energy consumption, almost two kilowatt hours per day," he said.

In another study, Cialdini looked at how guests in an upscale Phoenix-area hotel reacted to message cards asking them to reuse their towels. He and his colleagues put one of four different cards in the guestrooms. One said, "Help save the environment;" another said, "Help save resources for future generations;" a third said, "Partner with us to save the environment;" and the last said, "Join your fellow citizens in helping to save the environment." The fourth one was followed by information that the majority of hotel guests do reuse their towels when asked.

"The outcome? Compared to the first three messages, the final (social norm) message increased towel reusage by an average of 34 percent," he said. "This points out the need to call on social scientific research in a systematic fashion to help advance environmental policy."

Duane T. Wegener, PhD, professor of psychological sciences at Purdue University, presented information he has gleaned as an initiative leader for the school's center on Social, Economic and Political Aspects of Energy Use and Policy.

"When seeking to influence the use of energy by consumers or the purchase of energy-efficient products, it would be important not only to create attitudes favorable toward those behaviors but to create attitudes strong enough to influence those behaviors," Wegener testified. One way to create these strong attitudes is to get people to think carefully about attitude-related information.

Wegener and his colleagues have studied how mixed feelings influence attitudes toward nuclear power and the taxing of junk food. When people are ambivalent, they think a lot about information that agrees with their existing attitudes, but they avoid thinking about information with which they disagree. This is because thinking about agreeable information can remove the ambivalence, but thinking about disagreeable information (information inconsistent with one's attitude) can increase ambivalence.

Attitude change, Wegener said, "provides one of the best mechanisms for influencing energy-use behavior."
Just tell the people in southern CA that all of the cool people are conserving water.
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Old 01-31-2014, 08:34 PM   #6
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Default Re: California drought: Clock ticking on 17 communities' water supply

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Originally Posted by JonM229 View Post
Here's an interesting study that was done on the most effective ways to get people to conserve energy:

Peer Pressure Best Motivator When it comes to Energy Saving, Psychologists Tell House Panel



Just tell the people in southern CA that all of the cool people are conserving water.
or shut the water down, turn on at 2 hour intervals 3 times every 24 hours. that would surely piss em off.
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Old 01-31-2014, 09:30 PM   #7
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Default Re: California drought: Clock ticking on 17 communities' water supply

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