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Old 04-17-2014, 09:28 AM   #1
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Default State of American Beer - Sales Volumes

Interesting article on beer sales in U.S.

The State of American Beer
What's rising, what's fading, and what people are really drinking


Before we delve into the particulars, let's remember the big picture: over the past twenty years, per-capita consumption of beer in the U.S. has been declining. Derek Thompson wrote about that here last August, citing this report. But twenty years is a long lens. Let's take a look at the state of Beer World in the last year.


Domestic Beer

If you were to hazard a guess as to which domestic beers are the top sellers by volume, you'd probably manage to guess at least half of the top ten.



Imported Beer

While the domestic-beer category is hurting, the imported-beer category is thriving...
much of the growth is being propelled by Mexican beers. The Mexican brews grew in 2013 twice as fast as total imports (11.1 percent vs 5.3 percent).



Craft Beer

Although craft beers are popular, and this segment of the market is the one in which the most exciting things are happening, craft beers generally remain way behind the main domestic brews and imports in both case sales and revenue. Part of the explanation for this has to do with distribution. Reporting for Beverage Industry, Jessica Jacobsen cited one industry expert who noted that while craft beers have good distribution in grocery stores and liquor stores, they're less available in convenience stores and gas stations.




http://www.theatlantic.com/business/...n-beer/360583/

My beer drinking habits over the decades track some of the data above. I started out drinking watery U.S. swill because it was cheap (Old Milwaukee), then went to Euro beers (Heineken and Beck's), and have been drinking Sam Adams varieties (which some beer drinkers say brews too much to be a craft beer) along with the products of Atlanta brewer Sweetwater for the last several years.

Anyone drink Lagunitas? It appears to be rapidly growing in popularity.
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Old 04-17-2014, 09:35 AM   #2
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Default Re: State of American Beer - Sales Volumes

You should drink more Molson.
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Old 04-17-2014, 09:55 AM   #3
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Default Re: State of American Beer - Sales Volumes

Quote:
Originally Posted by Atlanta Dan View Post


My beer drinking habits over the decades track some of the data above. I started out drinking watery U.S. swill because it was cheap (Old Milwaukee), then went to Euro beers (Heineken and Beck's), and have been drinking Sam Adams varieties (which some beer drinkers say brews too much to be a craft beer) along with the products of Atlanta brewer Sweetwater for the last several years.

Anyone drink Lagunitas? It appears to be rapidly growing in popularity.
My current first choice is Stone IPA. I don't drink a lot so I want to taste it when I do.

I love Highland Brewery too
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Old 04-17-2014, 10:35 AM   #4
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Default Re: State of American Beer - Sales Volumes

Quote:
Originally Posted by SteelersCanada View Post
You should drink more Molson.
Canadian beer sucks

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Old 04-17-2014, 10:37 AM   #5
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Default Re: State of American Beer - Sales Volumes

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Originally Posted by GodfatherofSoul View Post
Canadian beer sucks
No argument here.
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Old 04-17-2014, 11:10 AM   #6
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Default Re: State of American Beer - Sales Volumes

In Wisconsin, there is a brewery (New Glarus Brewing) that only sells inside of the state. Their Spotted Cow beer is the #2 beer sold in the state, second to Miller Lite. It's also delicious.
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Old 04-17-2014, 12:03 PM   #7
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Default Re: State of American Beer - Sales Volumes

Good to know that maybe America is getting weaned off crap beer.

Last edited by NSMaster56; 04-17-2014 at 04:51 PM.
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Old 04-17-2014, 12:05 PM   #8
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Default Re: State of American Beer - Sales Volumes

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In Wisconsin, there is a brewery (New Glarus Brewing) that only sells inside of the state. Their Spotted Cow beer is the #2 beer sold in the state, second to Miller Lite. It's also delicious.
Spotted Cow and Fat Squirrel are divine.

That's (New Glarus) one of those micros that I wish had larger distribution.

---

As a former NW'er, Deschutes, Stone and Fish Tail were my previous micros of choice. Here in the Midwest it's pretty much Shock Top or the crap.
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Old 04-17-2014, 01:01 PM   #9
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Default Re: State of American Beer - Sales Volumes

i have recently tried the 4 or 5 types of lagunitas (many different flavors with awesome names such as CENSORED or BANNED ipa) and found it to be very good.

i primarilly keep a case of busch light on hand at all times.

i like the sam adams as well. their new rebel IPA is pretty good. other than trying different crafts on a regular basis, i will regularly drink the sierra nevada pale ale.
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Old 04-17-2014, 05:07 PM   #10
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Default Re: State of American Beer - Sales Volumes

What's interesting about those numbers are that three of the increased imported beers are some of the most frequent advertisers: Corona, Dos Equis and Stella.

I see their commercials quite frequently.
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