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Old 09-20-2006, 07:01 PM   #11
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Default Re: Jags-Steelers highest rated cable show since 1993

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I wonder how many of those millions had the audio muted.




I have the audio muted for every game and i listen to the radio crew on 102.5 WDVE
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Old 09-20-2006, 09:42 PM   #12
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Default Re: Jags-Steelers highest rated cable show since 1993

What ESPN isn't noting is that the share they recieved is about half what MNF used to draw on ABC. They are going to have to draw a lot more viewers than that if they want to make back the money they spent to buy MNF.
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Old 09-20-2006, 10:00 PM   #13
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Default Re: Jags-Steelers highest rated cable show since 1993

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What ESPN isn't noting is that the share they recieved is about half what MNF used to draw on ABC. They are going to have to draw a lot more viewers than that if they want to make back the money they spent to buy MNF.
ESPN paid through the nose for MNF (much more than NBC is paying for the Sunday night package, which unlike the MNF package includes Super Bowls) in large part to keep the NFL from selling the MNF games to Fox Sports or Comcast as the foundation for a rival cable sports network. Carrying as addictive a product as the NFL also gives ESPN programming to jack up carrying charges to cable companies while keeping ESPN as part of a basic cable package rather than in a separate tiered level of channels that require customers to pay extra $$ (the fight Time Warner and NFL Network are having right now).

The fact that ESPN is drawing bigger ratings for its Monday night package than last year's ESPN Sunday night games (when overall viewing is higher on Sunday) leads me to believe ESPN is not blowing smoke when it claims to be happy with the ratings. They knew going in cable ratings are never going to match network ratings for the same product, but the fees paid by ESPN were never based on an assumption the ESPN ratings would match the ABC ratings for the same product.
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