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Old 03-22-2007, 10:14 PM   #1
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Default New Browns Logo ( browns are retarted)

Cleveland Browns yesterday unveiled a new logo that will be used on everything from game pants and jersey trim to company letterhead.

The team, which has used the color Cocoa Powder Brown as their logo since entering the league in 1946, said the transition to a new logo is meant to usher in a new era of Cleveland Browns football.

"It was time for a change," said Browns Owner Randolph Lerner. "Our logo, Cocoa Powder Brown, no longer truly reflects who we are as a franchise."

The Browns replaced the old logo(left side)
with this new one(right side)

The new logo, Chocolate Sprinkles Brown, was designed by New Image Solutions of Cleveland at a cost of $23,500, said Ken Mather, media relations manager. The company said a total of 10 employees were involved in its planning and design.

“Cocoa Powder Brown was a logo that certainly served the team well for the past 50 years, but I think we were all in agreement that it needed more attitude.” said New Image Solutions Creative Director Todd Bergen. “There really wasn’t anything wrong with it. I guess it just seemed like it could be a little more hip.”

Although everyone on the design team agreed the logo needed to be more contemporary-looking, agreeing on a new look wasn’t easy.
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Old 03-22-2007, 10:22 PM   #2
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Default Re: New Browns Logo ( browns are retarted)

haahah LOL wow

more from a poop stain brown to a dog poop stain brown
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Old 03-22-2007, 10:26 PM   #3
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Default Re: New Browns Logo ( browns are retarted)

ha LOL
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Old 03-22-2007, 10:38 PM   #4
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Default Re: New Browns Logo ( browns are retarted)

I thought it would be something like this
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Old 03-22-2007, 10:47 PM   #5
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Default Re: New Browns Logo ( browns are retarted)

nice!!
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Old 03-23-2007, 07:27 AM   #6
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Default Re: New Browns Logo ( browns are retarted)

I'm sure all "real" Browns fans are elated.
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Old 03-23-2007, 08:16 AM   #7
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Default Re: New Browns Logo ( browns are retarted)

yea
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Old 03-23-2007, 08:26 AM   #8
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Default Re: New Browns Logo ( browns are retarted)

wow... that the most pointless logo change ever
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Old 03-23-2007, 08:29 AM   #9
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Default Re: New Browns Logo ( browns are retarted)

It took over $20K and 10 people to come up with that??? Somebody in their Marketing office needs a
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Old 03-23-2007, 11:36 AM   #10
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Default Re: New Browns Logo ( browns are retarted)

This is killing me. I could have given them some better ideas for half the price.

Like just fold up the team for good! I mean the team didn't win a Super Bowl until they moved to Baltimore. Maybe they can move to LA and win another one!!! LOL
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