Why register with the Steelers Fever Forums?
 • Intelligent and friendly discussions.
 • It's free and it's quick. Always.
 • Enter events in the forums calendar.
 • Very user friendly software.
 • Exclusive contests and giveaways.

 Donate to Steelers Fever, Click here
 Our 2014 Goal: $450.00 - To Date: $450.00 (100.00%)
 Home | Forums | Editorials | Shop | Tickets | Downloads | Contact Pittsburgh Steelers Forum Feed Not Just Fans. Hardcore Fans.

Go Back   Steelers Fever Forums > General Football > NFL Football

Steelers Fever Fan Shop

Doc's Sports Get FREE NFL Picks and College Football picks as well as Football Lines like live NFL Lines and updated NFL Power Rankings all at Doc's Sports Service.

Pro Bowl
8:00PM Eastern on ESPN

Thread Tools
Old 09-25-2008, 01:10 PM   #1
Team Captain
nojobny's Avatar

Join Date: Jul 2007
Posts: 782
Member Number: 5924
Thanks: 0
Thanked 0 Times in 0 Posts
Default Turf War Over ESPN Ads

Turf War Over ESPN Ads at Bus Shelters

ESPN’s advertisements made with synthetic grass have been stolen from bus shelters and walls all across the city.

The advertisements on the bus shelters make you look twice. The image of the grass of the football field looks so realistic, you think it seems three-dimensional. And then you get closer and realize the ad is three-dimensional. It is made of synthetic grass, like AstroTurf, part of a campaign that the advertising agency Wieden + Kennedy created to promote ESPN’s “Monday Night Football.”

AstroTurf has long been used as a derisive synonym for the artificial. (The Astro is from Astrodome, where the fake grass was installed in 1966.) In fact, fake grass-roots campaigns have been often called “AstroTurf campaigns.” However, AstroTurf is a proper name, like Kleenex and Xerox, and it has lasted longer than its parent company, which went bankrupt in 2004, in part because of the ascendency of rival FieldTurf. (The brand in the ESPN ad is called SynLawn.)

But clearly, there is a soft spot in our hearts for fake grass, because vandals have been stealing the eye-catching turf ads around the country since they started going up the last few weeks on bus shelters and walls. The city with the highest thefts? Where else: New York.

In the city, about 195 billboards and bus shelter ads were planned. Of those, 72 of 90 bus shelter postings have been stolen and all of the 85 more traditional billboard posters have been stolen.

So about Sept. 2, ESPN decided to stop installing the signs.

The AstroTurf-like ads were replaced with flat paper ads of the same image with crime scene tape added.

They have also had at least 13 ads taken down in Los Angeles and six in Chicago as of early September.

“Some of these are 11 or 17 feet long,” said Keri Potts, a spokeswoman for ESPN. “How does someone get this down without anyone noticing?”

She said there were anecdotal reports that the signs were showing up in sports bars. Ms. Potts noted that there was a bit of a public hazard element to removing the signs from the bus shelters in New York and elsewhere. “To get them down, they set the little holds on fire, the bindings,” she said.“It just goes to show how crazy sports fans are.”

nojobny is offline   Reply With Quote
Old 09-25-2008, 02:40 PM   #2
Living Legend

Join Date: May 2010
Posts: 3,891
Member Number: 16327
Thanks: 0
Thanked 5 Times in 3 Posts
Default Re: Turf War Over ESPN Ads

In an interesting note...

Those thefts coincided with visits from the Bengal players. Rumor has it that they were quite disappointed when they found out the "astroturf" wasn't in fact "grass" and the "grass" wasn't in fact, Marijuana.
Preacher is offline   Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

All times are GMT -5. The time now is 07:07 PM.

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Shoutbox provided by vBShout v6.2.1 (Lite) - vBulletin Mods & Addons Copyright © 2015 DragonByte Technologies Ltd.
User Alert System provided by Advanced User Tagging v3.0.8 (Lite) - vBulletin Mods & Addons Copyright © 2015 DragonByte Technologies Ltd. Runs best on HiVelocity Hosting.
Navbar with Avatar by Motorradforum
no new posts