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Old 12-09-2008, 02:55 PM   #1
Fire Haley
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Default Sponsor Exodus From Troubled Nascar Nation

Cash King Hits the Skids as Ad Dollars, Viewership Fall and Fans Stay Home

NEW YORK (AdAge.com) -- Once-unstoppable Nascar is hitting a wall as its fan base erodes, race attendance declines, TV ratings slip, the auto industry implodes and economically stressed marketers slam the brakes on sponsorships.

"Just as we have transformed our company, we are transforming our marketing," said Kodak's Betty Noonan, VP-corporate marketing and branding. Kodak said it is concentrating most of its business on digital cameras, and is putting more of its sports marketing dollars into golf, whose audience demographic is far more lucrative than Nascar's.

CEO Brian France, speaking last week in New York at its big year-end promotional event, Champions Week, said Nascar won't see increased sponsorship revenue in 2009 -- a seemingly unthinkable turn of events for a sport that added $150 million in sponsorship dollars last year. "Next year, we will not obviously make that kind of a gain," he warned, then added, "The question is, are we going to back up?"

"Nobody appreciates sponsors more than us," said the VP-business development of a Nascar team who asked not to be identified. (Indeed, the sport did sign on a number of sponsors in 2008, among them Wrigley and Best Buy.) "But you look around as you're trying to form partnerships, and you look at who's leaving, and it's just disheartening."

It's not only sponsors that are abandoning Nascar; fans are too. This is the third consecutive season it has suffered from declining TV ratings and third straight year track attendance has fallen -- down some 9% from last season.

http://adage.com/article?article_id=133070#correct

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Time to sell off my car collection before the bottom drops out?

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Old 12-10-2008, 08:06 AM   #2
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Default Re: Sponsor Exodus From Troubled Nascar Nation

Dump Dewalt. Invest heavily in Dupont.

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Old 12-10-2008, 09:51 AM   #3
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Default Re: Sponsor Exodus From Troubled Nascar Nation

I'd rather swallow a gallon of rusty nails.
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Old 12-10-2008, 09:56 AM   #4
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Default Re: Sponsor Exodus From Troubled Nascar Nation

Why sell the cars? Surely you're not going to get any where near what you piad for them. Keep them and enjoy them.
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Old 12-10-2008, 07:10 PM   #5
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Default Re: Sponsor Exodus From Troubled Nascar Nation

Spike's being facetious...and I'm just joshing him.
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Old 12-11-2008, 09:45 AM   #6
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Default Re: Sponsor Exodus From Troubled Nascar Nation

I blame Brian France and the COT crap.

The racing just isn't the same.
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Old 12-12-2008, 08:58 AM   #7
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Default Re: Sponsor Exodus From Troubled Nascar Nation

Quote:
Originally Posted by Killer View Post
I blame Brian France and the COT crap.

The racing just isn't the same.
i think you hit the nail on the head. since this new COT the racing has been boring. i use to could put on golf if i wanted to fall asleep, now i just have to watch a nascar race. i mean even the good race tracks are now boring. dega and daytona you have the big one... not this past year.. and bristol and richmond were even boring. and getting a ticket to bristol is usually impossible.
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Old 12-12-2008, 09:42 AM   #8
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Default Re: Sponsor Exodus From Troubled Nascar Nation

COT is part of it. They have also sanitized the racing too much (Lucky dog, below the line, etc...) and taken the fun out of it by trying to tame the drivers too much. That's why I still like Tony Stewart and Kevin Harvick. They are the only two guys who don't act like corporate automatons...
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Old 12-12-2008, 09:58 AM   #9
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Default Re: Sponsor Exodus From Troubled Nascar Nation

They got what they wanted with the COT - an IROC series, with ugly cars that can't pass and half the races turn into fuel mileage runs.

And they wonder why fans are losing interest.
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Old 12-12-2008, 10:16 AM   #10
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Default Re: Sponsor Exodus From Troubled Nascar Nation

I could care less about this.... I never viewed NASCAR as "racing". Definitely the most boring motorsport we have in this country.
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