Why register with the Steelers Fever Forums?
 • Intelligent and friendly discussions.
 • It's free and it's quick. Always.
 • Enter events in the forums calendar.
 • Very user friendly software.
 • Exclusive contests and giveaways.

 Donate to Steelers Fever, Click here
 Our 2013 Goal: $400.00 - To Date: $00.00 (00.00%)
 Home | Forums | Editorials | Shop | Tickets | Downloads | Contact Pittsburgh Steelers Forum Feed Not Just Fans. Hardcore Fans.

Go Back   Steelers Fever Forums > Steelers Football > Media


Steelers Fever Fan Shop

Doc's Sports Get FREE NFL Picks and College Football picks as well as Football Lines like live NFL Lines and updated NFL Power Rankings all at Doc's Sports Service.

Steelers Steelers - Giants Giants
August 9th, 2014, 7:30pmET

CBS
Reply
 
Thread Tools
Old 07-29-2009, 12:21 PM   #1
surcalifero
Draft Prospect
 

Join Date: Feb 2009
Posts: 80
Member Number: 13079
Thanks: 0
Thanked 10 Times in 9 Posts
Default Bud Light with NFL Logos

[img=http://img132.imageshack.us/img132/8384/steelersbeer.jpg]



MillerCoors LLC has begun testing the sale of $20 draft-beer systems for consumers to drink at home, part of a string of new products and package innovation from beer giants grappling for market share in a crowded, slow-growing industry.

MillerCoors, the second-largest U.S. brewer by revenue, has begun testing the 1.5-gallon "Home Draft" for its biggest brands -- Miller Lite and Coors Light -- in about a half-dozen cities, including Dallas, Phoenix and San Diego. The boxed product, which is designed to fit into refrigerators for drinkers to consume periodically, rather than for one-time party use, comes amid packaging overhauls by the U.S. units of Heineken NV and Anheuser-Busch InBev NV.


Makers of Miller Lite, Newcastle Brown Ale and Bud Light are competing with new products and packaging.
Sales of major U.S. beer brands are struggling as some recession-weary consumers drink less or switch to cheaper brews. Many of the top-selling brands showed declining sales volume at retailers in the 13 weeks through July 12 compared with a year earlier, according to market tracker Information Resources Inc. Anheuser's Bud Light, the No. 1 brand, saw its sales volume slide 5.5%, while Heineken, the No. 9 seller, fell 15%. (The figures exclude sales at certain retailers that don't share data with such research firms.)

"In this economy, we are seeing an increase in packaging innovation" in consumer-goods industries, said Kara Gruver, head of the North America consumer-products practice at consulting firm Bain & Co. "In many cases, it can be less costly [than creating a new product] and a very effective form of innovation."

Chicago-based Miller Coors, a U.S. joint venture of SABMiller PLC and Molson Coors Brewing Co., is testing home-draft packages at a time when one of its major brands, Miller Lite, is mired in a prolonged slump. Despite a new ad campaign this year aimed at revitalizing the brand, Miller Lite's retail sales fell 7.5% by volume in the recent period tracked by Information Resources.

Sister brew Coors Light, on the other hand, continues to post sales gains. Analysts attribute its long-running success in part to innovations in packaging, such as "cold-activated bottles," whose labels turn blue when the beer inside cools to a certain temperature.

MillerCoors's new Home Draft systems are meant to be placed upright in a refrigerator, which will keep the beer fresh for about 30 days. The price per ounce is roughly 15% higher than for an 18-pack of the same beer, MillerCoors said.

The product, which is recyclable, is aimed at the 30% of beer drinkers who say they prefer draft beer to the bottled or canned variety, said Andy England, chief marketing officer at MillerCoors. "We're really trying to meet that occasion when you just got back from work and want to reward yourself," rather than "the party occasion," he said.

Home Draft -- which carries about 5.7 liters -- bears some similarities to Heineken's five-liter DraughtKeg, which the Amsterdam-based brewer introduced in the U.S. in 2005. But the DraughtKeg generally is designed to consume all at once, unless drinkers buy an optional BeerTender countertop chilling system, which is sold at retailers for about $200.

The performance of the DraughtKeg may hint at the challenge MillerCoors could face to woo consumers. The DraughtKeg enjoyed an explosive start in the U.S., but Heineken pulled back on distribution as sales cooled and the company learned the product is most popular around holidays, the football season and other social occasions.

Heineken this month began testing the sale of Newcastle Brown Ale in the DraughtKeg format -- about $20 at retailers -- in Chicago, Minneapolis and Southern California. The company continues to focus on innovation in packaging "in a way that reinforces the premium nature of" its brands, said Christian McMahan, chief marketing officer at Heineken USA.

The U.S. unit of Leuven, Belgium-based Anheuser plans to unveil new can and box designs for brands such as Bud Light when the football season gets under way next month. As part of the shift, the company says it intends to better leverage its sponsorship of the vast majority of National Football League teams by creating packages showing the colors or logos of teams such as the Pittsburgh Steelers. Meanwhile, it also will roll out packages with generic colors tailored to college teams in specific regions -- such as red-colored cans in Nebraska, home of the University of Nebraska's Cornhuskers.

"It's an opportunity to tap into the passion people have for their teams," said Dave Peaprofanityfilterprofanityfilterprofanityfilterpr ofanityfilter, president of Anheuser's U.S. arm, which is the biggest American brewer by sales. The company's research has shown that the most loyal consumers of its light beers "associate with sports in a dramatic way."

Brewers including Anheuser also plan some new beers in addition to new packaging. Anheuser intends to test Budweiser Select 55 -- a brew with just 55 calories -- in several markets later this year, as it tries to compete better with MillerCoors's MGD 64, a 64-calorie brew that is off to a strong start. Mass-market brews such as Bud Light, Miller Genuine Draft and Budweiser are roughly in the 100 to 140 calorie range.
surcalifero is offline   Reply With Quote
Old 07-29-2009, 01:46 PM   #2
jjbrasso
Draft Prospect
 

Join Date: Jan 2009
Location: Hollywood, FL
Posts: 54
Member Number: 12021
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

I'm not a fan of Bud Light, but I would buy it if it had a Steeler logo on it.
jjbrasso is offline   Reply With Quote
Old 07-29-2009, 08:33 PM   #3
JackHammer
Assistant Coach
 
JackHammer's Avatar
 

Join Date: Jun 2007
Location: The Steel Valley
Posts: 1,017
Gender: Male
Member Number: 5640
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

Quote:
Originally Posted by jjbrasso View Post
I'm not a fan of Bud Light, but I would buy it if it had a Steeler logo on it.
Not me. I don't go anywhere near their piss water that gets marketed as beer. If they want my money, they need to start making REAL beer instead of carbonated water with foam on top. That goes for most of the major beers too. They're pretty much all the same.
JackHammer is offline   Reply With Quote
Old 01-08-2010, 07:39 AM   #4
joshua11147
Banned
 

Join Date: Jan 2010
Posts: 1
Member Number: 15771
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

Well, bud light that team is not known to NFL. However, if I saw that team while playing a NFL game. Maybe I will like that bud light, can you show the bud light NFL logo.
joshua11147 is offline   Reply With Quote
Old 01-08-2010, 12:22 PM   #5
SMR
Starter
 
SMR's Avatar
 

Join Date: Feb 2006
Location: Akron, Ohio
Posts: 557
Gender: Male
Member Number: 2111
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

Quote:
Originally Posted by JackHammer View Post
Not me. I don't go anywhere near their piss water that gets marketed as beer. If they want my money, they need to start making REAL beer instead of carbonated water with foam on top. That goes for most of the major beers too. They're pretty much all the same.
Thank you verrrrrrrrry much!! Glad to know someone else who tells it like it is! Thank you kindly sir!

SMR is offline   Reply With Quote
Old 01-08-2010, 12:46 PM   #6
SteelerEmpire
Team President
 
SteelerEmpire's Avatar
 

Join Date: Sep 2009
Location: USA
Posts: 2,324
Gender: Male
Member Number: 14355
Thanks: 1,131
Thanked 1,522 Times in 691 Posts
Default Re: Bud Light with NFL Logos

Quote:
Originally Posted by surcalifero View Post
[img=http://img132.imageshack.us/img132/8384/steelersbeer.jpg]



MillerCoors LLC has begun testing the sale of $20 draft-beer systems for consumers to drink at home, part of a string of new products and package innovation from beer giants grappling for market share in a crowded, slow-growing industry.

MillerCoors, the second-largest U.S. brewer by revenue, has begun testing the 1.5-gallon "Home Draft" for its biggest brands -- Miller Lite and Coors Light -- in about a half-dozen cities, including Dallas, Phoenix and San Diego. The boxed product, which is designed to fit into refrigerators for drinkers to consume periodically, rather than for one-time party use, comes amid packaging overhauls by the U.S. units of Heineken NV and Anheuser-Busch InBev NV.


Makers of Miller Lite, Newcastle Brown Ale and Bud Light are competing with new products and packaging.
Sales of major U.S. beer brands are struggling as some recession-weary consumers drink less or switch to cheaper brews. Many of the top-selling brands showed declining sales volume at retailers in the 13 weeks through July 12 compared with a year earlier, according to market tracker Information Resources Inc. Anheuser's Bud Light, the No. 1 brand, saw its sales volume slide 5.5%, while Heineken, the No. 9 seller, fell 15%. (The figures exclude sales at certain retailers that don't share data with such research firms.)

"In this economy, we are seeing an increase in packaging innovation" in consumer-goods industries, said Kara Gruver, head of the North America consumer-products practice at consulting firm Bain & Co. "In many cases, it can be less costly [than creating a new product] and a very effective form of innovation."

Chicago-based Miller Coors, a U.S. joint venture of SABMiller PLC and Molson Coors Brewing Co., is testing home-draft packages at a time when one of its major brands, Miller Lite, is mired in a prolonged slump. Despite a new ad campaign this year aimed at revitalizing the brand, Miller Lite's retail sales fell 7.5% by volume in the recent period tracked by Information Resources.

Sister brew Coors Light, on the other hand, continues to post sales gains. Analysts attribute its long-running success in part to innovations in packaging, such as "cold-activated bottles," whose labels turn blue when the beer inside cools to a certain temperature.

MillerCoors's new Home Draft systems are meant to be placed upright in a refrigerator, which will keep the beer fresh for about 30 days. The price per ounce is roughly 15% higher than for an 18-pack of the same beer, MillerCoors said.

The product, which is recyclable, is aimed at the 30% of beer drinkers who say they prefer draft beer to the bottled or canned variety, said Andy England, chief marketing officer at MillerCoors. "We're really trying to meet that occasion when you just got back from work and want to reward yourself," rather than "the party occasion," he said.

Home Draft -- which carries about 5.7 liters -- bears some similarities to Heineken's five-liter DraughtKeg, which the Amsterdam-based brewer introduced in the U.S. in 2005. But the DraughtKeg generally is designed to consume all at once, unless drinkers buy an optional BeerTender countertop chilling system, which is sold at retailers for about $200.

The performance of the DraughtKeg may hint at the challenge MillerCoors could face to woo consumers. The DraughtKeg enjoyed an explosive start in the U.S., but Heineken pulled back on distribution as sales cooled and the company learned the product is most popular around holidays, the football season and other social occasions.

Heineken this month began testing the sale of Newcastle Brown Ale in the DraughtKeg format -- about $20 at retailers -- in Chicago, Minneapolis and Southern California. The company continues to focus on innovation in packaging "in a way that reinforces the premium nature of" its brands, said Christian McMahan, chief marketing officer at Heineken USA.

The U.S. unit of Leuven, Belgium-based Anheuser plans to unveil new can and box designs for brands such as Bud Light when the football season gets under way next month. As part of the shift, the company says it intends to better leverage its sponsorship of the vast majority of National Football League teams by creating packages showing the colors or logos of teams such as the Pittsburgh Steelers. Meanwhile, it also will roll out packages with generic colors tailored to college teams in specific regions -- such as red-colored cans in Nebraska, home of the University of Nebraska's Cornhuskers.

"It's an opportunity to tap into the passion people have for their teams," said Dave Peaprofanityfilterprofanityfilterprofanityfilterpr ofanityfilter, president of Anheuser's U.S. arm, which is the biggest American brewer by sales. The company's research has shown that the most loyal consumers of its light beers "associate with sports in a dramatic way."

Brewers including Anheuser also plan some new beers in addition to new packaging. Anheuser intends to test Budweiser Select 55 -- a brew with just 55 calories -- in several markets later this year, as it tries to compete better with MillerCoors's MGD 64, a 64-calorie brew that is off to a strong start. Mass-market brews such as Bud Light, Miller Genuine Draft and Budweiser are roughly in the 100 to 140 calorie range.
Ha Ha... I started a small online movement this previous off-season (of the NFL) that got a multitude of Steeler's fans to submit requests to Anheuser-Busch about a Steeler's Super Bowl's themed beer edition.... I took it straight to Anheuser-Busch's corporate offices...
Its funny how they took the time to mention the Pittsburgh Steelers (out of all teams they could have mentioned). I guess the message did get through after all...
We were pulling for all of this to come out at the beginning of this previous 2009 season though... but I'm glad it now looks like its on the way....
__________________

A HOUSE DIVIDED WILL FALL TO IT'S ENEMIES;
BUT IN UNITY THERE ARE 6' SUPER BOWLS !!!
SteelerEmpire is online now   Reply With Quote
Old 01-08-2010, 03:00 PM   #7
JEFF4i
Banned
 

Join Date: Nov 2008
Location: New Mexico
Posts: 776
Gender: Male
Member Number: 10645
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

Great idea! Don't sell beer that doesn't taste like ****, just new packaging.

Maybe I can get one with Shiner Bock in it.
JEFF4i is offline   Reply With Quote
Old 01-08-2010, 03:03 PM   #8
Dodt
Starter
 
Dodt's Avatar
 

Join Date: Jan 2007
Location: Hanover ,Pa
Posts: 610
Gender: Male
Member Number: 4685
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Bud Light with NFL Logos

call me when a pa brewer does then i'll consider.
__________________
[URL="http://img220.imageshack.us/img220/5409/zzpolamalugodno5.jpg"[/URL]
Dodt is offline   Reply With Quote
Old 01-09-2010, 03:13 PM   #9
Galax Steeler
The Virginia Hillbilly
Supporter
 
Galax Steeler's Avatar
 

Join Date: Oct 2006
Location: Galax Va
Posts: 83,885
Gender: Male
Member Number: 3287
Thanks: 942
Thanked 3,056 Times in 1,292 Posts
My Mood: Lurking
Default Re: Bud Light with NFL Logos

I love Bud Light where can I get some.
__________________
Galax Steeler is offline   Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 08:03 PM.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Shoutbox provided by vBShout v6.2.1 (Lite) - vBulletin Mods & Addons Copyright © 2014 DragonByte Technologies Ltd.
User Alert System provided by Advanced User Tagging v3.0.8 (Lite) - vBulletin Mods & Addons Copyright © 2014 DragonByte Technologies Ltd. Runs best on HiVelocity Hosting.
Navbar with Avatar by Motorradforum
no new posts