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|02-05-2011, 01:17 PM||#1|
Join Date: Dec 2009
Member Number: 15497
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The story behind the Pittsburgh Steelers logo
By Chris Chase
Two years ago, we named the Pittsburgh Steelers helmet, with its unique one-sided logo and understated traditionalism, as the "coolest in NFL history." What's the story behind the logo?
When Pittsburgh's NFL team changed its name from the Pirates to the Steelers prior to the 1940 season, there were no logos on player's helmets. It wasn't until the 1950s that designs on the sides of helmets became popular. Like much of the league, the Steelers' first design was to simply add a player's number to one side of their gold helmet.
In 1962, the Cleveland Steel Company suggested that the Pittsburgh Steelers adapt the same logo that U.S. Steel had designed for the American Iron and Steel Institute. The steelmark logo has been created to market steel to consumers and was the centerpiece of a large advertising campaigns throughout the 1950s and beyond. U.S. Steel said "steel lightens your work, brightens your leisure and widens your world," hence the three, multi-colored hypocycloids on the logo.
(Later on, some marketing folks decided to assign new meanings to the three diamonds. Each was supposed to represent the three materials used to produce steel -- yellow for coal, orange for ore and blue for steel scrap.)
Before the Steelers were able to gain permission to use the logo, the team had to gain permission to change the word "Steel" to "Steelers." Initially, the team put the logo on one side of its gold helmets in order to test out the look for the year. When the '62 Steelers finished 9-5, the team decided to keep the one-sided logo and switch the helmet from gold to black (so it would stand out more). Almost 50 years later, the logo hasn't been changed.
|02-05-2011, 01:27 PM||#2|
Join Date: Feb 2006
Location: formerly PRR milepost 322
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Re: The story behind the Pittsburgh Steelers logo
the unwritten, tongue-in-cheek 'official' word back-then was that the decision still hadn't been made, 10 years later
"If I could start my life all-over again, I would be a professional football-player, and you damn-well better-believe I'd be a Pittsburgh Steeler!"
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