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Old 02-11-2011, 10:40 PM   #1
mesaSteeler
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Default Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl commercia

Fox ends Steelers comeback after it runs out of Super Bowl commercials
By Philip Maddocks
GateHouse News Service
Posted Feb 11, 2011 @ 10:03 AM
http://www.news-star.com/opinions/co...wl-commercials

The Pittsburgh Steelers’ season ended abruptly Sunday when Fox ran out of Super Bowl commercials and was forced to pull the plug on the team’s comeback bid even though there was still more than a minute of game time left.

“It’s a disappointing way to have your season end,” said Pittsburgh quarterback Ben Roethlisberger. “We gave it our all and I’m sure the advertisers gave it their all. It just wasn’t enough to give us the air time we needed to pull it out in the end.”

Three times in seven seasons, Roethlisberger has led Pittsburgh to the NFL’s championship game, and each time before, he and his teammates had had enough commercials to see them through to glory at the end of the game. But not Sunday, not with the limited commercial support that stopped Roethlisberger in Super Bowl XLV when it mattered most.

“Maybe if we hadn’t had to take that timeout at the start of the second half — which must used up at least three ads — maybe we would have had a better chance,” said Steelers wide receiver Hines Ward. “Who knows? But that’s football. You just have to try to put that out of your mind. And that’s what we did.”

Ward and his teammates refused to gripe about the Green Bay Packers players who went down with injuries near the end of the first half and sucked up valuable commercial-break time.

“That’s just part of the game and you have to accept it,” said Ward. “You have to give them credit. They took care of business early when there were still lots of commercials left in play.”

Even after he threw two interceptions, and even after the Steelers fell behind, 21-3, during a commercial-filled first half, Roethlisberger never doubted he would bring Pittsburgh back and have the advertising-backed time to do it. His offense took the ball for one final time on its own 13 with 2 minutes 7 seconds remaining, down, 31-25, and 87 yards and perhaps two commercial breaks from another epic comeback.

It felt like the Super Bowl two years ago, even to the Steelers, who remembered when Roethlisberger found receiver Santonio Holmes in the back corner of the end zone, and Holmes touched both feet in bounds like a Super Bowl commercial acrobat. In fact, the Steelers’ final drive Sunday started only a little later than that game-winning drive two years ago had.

Roethlisberger said he told his teammates in the huddle: “I believe in you guys. And Eminem, and Go Daddy, and Motorola do, too. Together we can do this.”

The Steelers, who had fought back from three turnovers and a series of poorly executed ads from Groupon and Doritos, knew there was enough time on the clock to get the ball down the field.

Ward, a veteran who had played in and won enough games like this one and has viewed hours of Super Bowl commercials from previous years, said he never questioned his belief, even if his quarterback was hampered by what Ward described as an injured ankle and a poorly conceived ad buy for the big game.

“I thought it was going to be one of those magical moments, like the Volkwagen commercial that was a loving tribute to ‘Star Wars,’” Ward said. “I had a feeling we were going to do it again and that the force was with us. We and our commercial supporters have been in that situation so many times. So many drives. How could we think it would turn out any differently this time? I even had a mental image, when we went into the huddle for that final drive, of Adrien Brody singing about our victory.”

Instead, after just five plays, the Pittsburgh comeback was halted after it ran out of commercials and rapper Eminem, drinking a Lipton Brisk, suddenly drove on to the field in a gleaming Chrysler with actor Timothy Hutton perched on the hood and sharing Tibetan Doritos with NFL Commissioner Roger Goodell.

Goodell denied that he and the owners were trying to send a message to league players by cutting the Steelers’ comeback drive short.

“That was a simple business decision,” the NFL commissioner said. “It had nothing to do with renegotiating a labor agreement with the players. Look, we know the players put in a lot of work to get here, and they deserve enormous credit. But we all have to keep this game in perspective. Fox did the right thing. They had to stop the game. The players are great, but it just wouldn’t be the Super Bowl without the commercials.”

Philip Maddocks can be reached at pmaddock@cnc.com.
Copyright 2011 The Shawnee News-Star. Some rights reserved
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Old 02-11-2011, 10:46 PM   #2
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Default Re: Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl comme

Really? We all complain about commercials, but now we have to be saved by ads. Don't rely on anyone but yourself and your team.
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Old 02-12-2011, 12:02 AM   #3
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Default Re: Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl comme

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Originally Posted by SH-Rock View Post
Really? We all complain about commercials, but now we have to be saved by ads. Don't rely on anyone but yourself and your team.
It's supposed to be a joke.
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Old 02-12-2011, 12:07 AM   #4
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Default Re: Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl comme

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Originally Posted by Danny136200 View Post
It's supposed to be a joke.


Speaking of jokes ... what do call a Browns player with a Super Bowl ring?
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Old 02-12-2011, 12:15 AM   #5
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Default Re: Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl comme

thief

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Old 02-12-2011, 12:18 AM   #6
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Default Re: Philip Maddocks: Fox ends Steelers comeback after it runs out of Super Bowl comme





Now tell him what he's won ...








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